Community Bank Scaling creative with precision: A dynamic banking approach
Delivering scalable, tailored creative is tough—especially with five business lines, diverse audiences and an appetite for message testing. Community Bank needed an agile solution to boost efficiency, reduce waste and align creative vision with media precision.
Services
- Media strategy, planning + buying
- Audience segmentation
- Campaign messaging
- Dynamic digital ad creation
- Digital animation
- Campaign design templating
- AI image manipulation
- Message testing (functional vs emotional)
Our marketing agency used media optimization to streamline message testing and deliver custom creative at scale.
To scale creative without sacrificing personalization, Community Bank implemented a dynamic approach that made message testing easy and optimization even easier. With SOAR (Strategically Optimized Audience Reach), the right message hit the right audience at the right time.
Results
- 165% increase in CTR
- 320 ads created across five lines of business
- 95% above-average CTR
The marketing campaign segmented audiences to uncover motivations, shaping creative strategy and execution.
By segmenting its audience into three groups, Community Bank examined not only primary motivations but also customers’ overlapping needs and secondary influences.
The campaign aligned with customer life stages, pairing ad variations with financial decision-making moments.
Modular templates and dynamic creative tools generated 320+ ad variations for web and social campaigns.
Community Bank built a modular framework of flexible templates, combining copy and visuals. These templates were fed into dynamic creative software, generating 320+ ad variations that could be deployed across web and social platforms.
Animated digital ads show personalized banking experiences of customers in control of their money.
Animated digital ads show how optimization of emotional advertising outperforms functional messaging.
A/B testing showed that emotional advertising plus real-time optimization outperforms functional messaging.
With real-time optimization, Community Bank ensured the most effective ads were delivered with precision—boosting efficiency, output and ultimately engagement.
Key Elements
- Creative + media built to work together
- Ads that met consumers in life moments
- 7x more ad versions created
- Speed to market drastically increased