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PGA Championship at Oak Hill

What does it take to leave behind a legacy? In the case of the 2023 PGA Championship, it takes a deep understanding of the region, a keen application of reputation management, a sharp eye in identifying stories—and connecting the three in meaningful ways. And that’s exactly why we were chosen as PGA of America’s agency of record.

Project Info

With a 15-month window, the DS+CO PR team needed to create unique and purposeful touchpoints we knew would resonate with our region and golf lovers everywhere.

Josh Allen and trophy
19068 PGA Cs Stdy GIF 1
87 million+ media impressions in the Rochester, Buffalo and Syracuse markets
Media interview
DS Team bryan jamie
Ryann and Nadine

­ “From the forward-thinking, proactive counsel to creative storymining and content creation, DS+CO knows how to reach target audiences creatively, timely and thoughtfully. The PGA of America has experienced record ticket sales and volunteer positions filled with every major they’ve supported.”

—Bryan Karns, former championship director, (2019 KitchenAid Senior PGA Championship Director + 2023 PGA Championship director) 2025 Ryder Cup director

Sunday Final Session 138